Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat
Brand Sony
From
£2,799.23
Free delivery
2 offers at 2 retailers
Listed since 27 May 2026
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Description
Full specifications
| Marque | Sony |
| Référence fabricant | k77xr80pu |
| EAN | 4548736159747 |
Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat: complete technical analysis for 2026
The Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat is a well-regarded reference in the Télévisions QLED & LED category. In 2026, it remains one of the most relevant choices for those seeking to balance quality and budget. The brand Sony has a strong reputation among consumers, reflected in its consistent availability across many partner retailers. Thanks to our comparison tool, you can see all available offers at a glance and go directly to the retailer of your choice to complete your purchase with confidence.
Who is this Télévisions QLED & LED for?
The Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat benefits from the expertise of Sony in this category. Its design meets current market standards and satisfies even the most demanding users in their everyday activities. The brand's reliability translates into positive feedback from regular buyers, who particularly appreciate the consistency between the promises of the product sheet and the real-world experience. For the Télévisions QLED & LED category, this is an option we recommend without hesitation. Also check OLED TVs for closely related alternatives.
For intensive or occasional use
The Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat adapts to different levels of use in the Télévisions QLED & LED category. Whether you use it intensively every day or more occasionally, this Sony product offers appreciated versatility. Regular users value its reliability over time, while occasional users appreciate how easy it is to pick up without any special training. For even more demanding use, also check the Sony 154290311 AV equipment spare part.
Against the competition
In the Télévisions QLED & LED market, the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat is well positioned thanks to its price from £2,799.23 and the strength of Sony. Our comparison tool lets you verify in real time whether this positioning still holds against other available offers. Broaden your comparison with the products available in OLED TVs.
Market price ranges in 2026
| Range | Indicative price |
|---|---|
| Entry-level | Under 384300 £ |
| Mid-range | 384300 £ to 896710 £ |
| High-end | Over 896710 £ |
The best times to buy the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat at a lower price are Black Friday in November, the January sales and the summer sales in July. Our price history lets you judge whether the current price is a genuine bargain or whether it is worth waiting a few weeks. Outside these periods, flash promotions remain frequent among Compiral's partner retailers.
Frequently asked questions about Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat
How does the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat compare to competitors in the Télévisions QLED & LED category?
In the Télévisions QLED & LED category, the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat occupies a specific market segment. Compared to other available models, it stands out mainly through the balance between its features and its price. To compare objectively, consult the detailed spec sheet on this page and compare specifications with other similar products listed on our comparison tool.
Is the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat suitable for beginners?
Yes, the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat is generally appreciated by both beginners and regular users of the Télévisions QLED & LED category. It is quick to set up and Sony usually provides clear documentation. If you are new to this product category, consult the spec sheet on this page to identify the key criteria to check before making your choice.
Is there a refurbished version of the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat?
Refurbished versions of the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat may be available from certain Compiral partner retailers. These refurbished products allow you to save between 20% and 40% compared to the new price while still benefiting from a warranty. Check availability in our offers table and review the warranty conditions offered by the retailer.
When do prices for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat drop during the year?
Prices for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat typically drop during Black Friday (November), the January sales and the summer sales (July). Promotional deals are also common around Cyber Monday and the holiday season. Our price history lets you spot trends and assess whether a price drop is likely soon in the Télévisions QLED & LED category.
Is delivery free for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat at all retailers?
Free delivery is not guaranteed for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat at every retailer. Some include it in their price, others charge separately. On Compiral, use the free delivery filter to display only offers with free postage. The total price shown in our table always includes delivery costs for a true cost comparison.
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