Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat

Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat

Brand Sony

From

£2,799.23

Free delivery

2 offers at 2 retailers

Listed since 27 May 2026

Compare prices

Sort by:
ComputersDeal

£2,799.23

Free delivery

View deal
GamingKit

£2,855.21

Free delivery

View deal

Affiliate link

Report an error

Description

Slim One Slate. Beautiful from everywhere.Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate. maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.Seamlessly blends into your wallBecomes part of your room. With our slim bezel. a thin profile and side edges coloured and treated to blend with walls. this TV is a natural for wall mounting.Vibration finish. Harmonises with your home.Designed with an almost invisible bezel. Its naturally warm. smudge-resistant texture blends seamlessly with interior decor. walls and BRAVIA Theatre.Perfectly integrates TV and soundbar. almost no stand visibleCleverly concealed. Our Underlay Stand is a thin. flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.Multi-purpose stand fits your styleAbsolute flexibility. Our 4-way stand gives you the choice of an outside position. an inside position for smaller shelves or two soundbar positions to meet your viewing preference.Clutter-free from every angleNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front. back and sides.Beautiful colours from any angleWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true. wherever you're watching.Bring cinematic pictures homeDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.Crystal clear voice. Precise dialogue.No more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.All-round cinematic. go beyond conventional virtual surround soundIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.Ready for 360 Spatial Sound PersonalizerTailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.Control your BRAVIA Theatre effortlesslyEasily control features such as sound field and volume using just the TV remote. With an integrated UI. soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.Sony | BRAVIA Connect appControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app. you can adjust volume and settings and even check your set up without using the remote or on screen menu.HDMI connection. Easier for everyone.Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.Single view. simultaneous soundOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.Everything you stream. All on one screen.Browse 400.000+ movies and TV episodes from across your streaming services. all in one place and organised into topics and genres based on what interests you.Bring the cinematic experience home. enjoy movies included with BRAVIAInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies. updated regularly.SONY PICTURES CORE brings the cinematic experience homeThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.Watch Netflix in studio quality. automatically optimisedSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode. designed by Sony and Netflix. brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.Sony and Prime Video bring studio pictures homeSee movies. shows. and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode. picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.Immersive movie experienceExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced. DTS:X®. Dolby Vision® and Dolby Atmos® for an unbelievablly atmospheric and immersive viewing experience.Stay tuned. Stay calm.See everything in a more comfortable light for peace of min

Full specifications

Marque Sony
Référence fabricant k77xr80pu
EAN 4548736159747

Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat: complete technical analysis for 2026

The Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat is a well-regarded reference in the Télévisions QLED & LED category. In 2026, it remains one of the most relevant choices for those seeking to balance quality and budget. The brand Sony has a strong reputation among consumers, reflected in its consistent availability across many partner retailers. Thanks to our comparison tool, you can see all available offers at a glance and go directly to the retailer of your choice to complete your purchase with confidence.

Who is this Télévisions QLED & LED for?

The Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat benefits from the expertise of Sony in this category. Its design meets current market standards and satisfies even the most demanding users in their everyday activities. The brand's reliability translates into positive feedback from regular buyers, who particularly appreciate the consistency between the promises of the product sheet and the real-world experience. For the Télévisions QLED & LED category, this is an option we recommend without hesitation. Also check OLED TVs for closely related alternatives.

For intensive or occasional use

The Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat adapts to different levels of use in the Télévisions QLED & LED category. Whether you use it intensively every day or more occasionally, this Sony product offers appreciated versatility. Regular users value its reliability over time, while occasional users appreciate how easy it is to pick up without any special training. For even more demanding use, also check the Sony 154290311 AV equipment spare part.

Against the competition

In the Télévisions QLED & LED market, the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat is well positioned thanks to its price from £2,799.23 and the strength of Sony. Our comparison tool lets you verify in real time whether this positioning still holds against other available offers. Broaden your comparison with the products available in OLED TVs.

Market price ranges in 2026

RangeIndicative price
Entry-levelUnder 384300 £
Mid-range384300 £ to 896710 £
High-endOver 896710 £

The best times to buy the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat at a lower price are Black Friday in November, the January sales and the summer sales in July. Our price history lets you judge whether the current price is a genuine bargain or whether it is worth waiting a few weeks. Outside these periods, flash promotions remain frequent among Compiral's partner retailers.

Frequently asked questions about Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat

How does the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat compare to competitors in the Télévisions QLED & LED category?

In the Télévisions QLED & LED category, the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat occupies a specific market segment. Compared to other available models, it stands out mainly through the balance between its features and its price. To compare objectively, consult the detailed spec sheet on this page and compare specifications with other similar products listed on our comparison tool.

Is the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat suitable for beginners?

Yes, the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat is generally appreciated by both beginners and regular users of the Télévisions QLED & LED category. It is quick to set up and Sony usually provides clear documentation. If you are new to this product category, consult the spec sheet on this page to identify the key criteria to check before making your choice.

Is there a refurbished version of the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat?

Refurbished versions of the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat may be available from certain Compiral partner retailers. These refurbished products allow you to save between 20% and 40% compared to the new price while still benefiting from a warranty. Check availability in our offers table and review the warranty conditions offered by the retailer.

When do prices for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat drop during the year?

Prices for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat typically drop during Black Friday (November), the January sales and the summer sales (July). Promotional deals are also common around Cyber Monday and the holiday season. Our price history lets you spot trends and assess whether a price drop is likely soon in the Télévisions QLED & LED category.

Is delivery free for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat at all retailers?

Free delivery is not guaranteed for the Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Feat at every retailer. Some include it in their price, others charge separately. On Compiral, use the free delivery filter to display only offers with free postage. The total price shown in our table always includes delivery costs for a true cost comparison.

Similar products