Samsung 77" OLED S90F 4K Vision AI Smart TV (2025)

Our smartest 4K processor, our best 4K upscalingNQ4 AI Gen3 ProcessorExperience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.Exceptional 4K clarity and detail4K AI Upscaling ProFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.Bold brightness, vivid coloursOLED HDR+Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.Say goodbye to disposable batteriesSolarCell RemoteConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.Game up to 4K 144Hz motionMotion Xcelerator 144HzEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.Tailored recommendations from your favourite appsSmart TV Powered by Tizen OSSpend less time searching and more time watching. With BBC iPlayer, Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.Entertainment for every day. Always for free.Samsung TV PlusWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.Settings, adjusted for youAI ModeEnjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.Expertly engineered sound, in real-timeAI Sound ProExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.As easy as askingBixby and AlexaControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.Our smoothest motionAI Motion Enhancer ProSee the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.Add colour to every sceneColour Booster ProOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.Adjusts the depth - just as you would see in real lifeReal Depth EnhancerReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.Enjoy authentic colour, validated by PANTONEPANTONE ValidatedEnjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.Pure blacks and bright whites meet Pantone-validated colourOLEDExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.Upgrade to HDR detailAuto HDR Remastering ProEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.Sound, like the moviesDolby Atmos®Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. Youll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.Dynamic sound that follows the actionObject Tracking Sound LiteHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.Samsung TVs and soundbars, the perfect harmonySamsung Q-SymphonyBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.Game all day - no console needed.Gaming HubSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.Just turn on and playAI Auto Game ModeGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.Level Up Your GameplayGame BarThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.Knows when you're ready to playAuto Game Mode (ALLM)Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.HDR Gaming without screen tearing and stutteringFreeSync Premium ProAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.Keeping your private information privateSamsung Knox SecurityWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.Set your hands freeUniversal GesturesTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.Monitor your energy consumptionAI Energy ModeEasy energy management with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to manage overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV[1] Control your TV from your phoneQuick RemoteUse your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.