LG OLED77G54LW.AEK TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi M

Advanced OLED processor for optimised pictures and soundExclusive to select LG OLED TVs including the G5, the incredible α11 AI Processor is tailored for OLED technology, delivering unmatched picture and sound quality. This is the most advanced processor ever made for an LG TV, intuitively delivering image enhancement through AI Super Upscaling and emotional precision through AI Director Processing. It will also upscale audio for a more cinematic experience, whilst also ensuring every word is clear through AI Voice Remastering.Brightness Booster UltimateLG OLED G5 features Brightness Booster Ultimate - consisting of an advanced Light Boosting Algorithm plus Light Control Architecture – which enables stunningly bright images (up to 3 times brighter than conventional OLED*) ensuring a stunning picture no matter how bright or dark your room.*3 times brightness increase not applicable to 97/48” sizes.Perfect Black LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. With a certified perfect black, you will never again lose out on important detail in the dark scenes of a movie – regardless of whether you’re viewing at night, or during the day.Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.Smart webOS Platform LG OLED G5 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years*.*Customers will receive 4 upgrades over time, starting from the launch version.One Wall Design - Flush fit and ultra slimLG OLED G5’s class-leading One Wall design offers an ultra slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point. (Wall-mount included. Stand available to purchase separately). OLED Care +LG has spent over 10 years perfecting the art of OLED TV, and this is exemplified with the 5 year extended panel warranty and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.Extraordinary Cinema experience LG OLED G5 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together, providing film experiences with incredible colour and contrast – and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.Ultimate Gaming experience LG OLED G5 unleashes the full potential of next generation consoles and heightens your gaming skill. Boost your competitive edge with features such as 4K@165Hz*, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G5 comes loaded with FreeSync, G-Sync, HGiG and Game Optimiser features as well as easy access to Twitch on LG’s webOS smart platform. *165Hz not applicable to 97/48” sizes.Hyper-real sport experience LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.LG Soundbar synergyPair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.*Compatible with select LG soundbars