LG OLED evo AI OLED77C56LB 195.6 cm (77") 4K Ultra HD Smart TV Wi

Next-level visual detail with the brilliant alpha 9 AI Processor Gen8Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.Brighter visuals with Brightness BoosterThe alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.Perfect Black & Colour whether it's bright or dark, only with LG OLED TVPerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.Perfect Colour100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.AI Picture Pro brings every frame to lifeAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.AI Magic Remote completes the AI experienceControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.AI Voice IDLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.AI SearchAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.AI ChatbotInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.AI ConciergeOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.AI Picture WizardAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.AI Sound WizardChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.Just say “Hi LG” to start interacting with your TVYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.Upgrade your TV OS up to 5 years for free with award-winning webOS Re:New ProgramGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.Style your space your way with diverse content to choose fromBrowse through a massive library of content. From art, games, scenery, and more, discover a variety of curated visuals, all in one place.Personalise your space in countless waysCustomise your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.Sync music and visuals to how you feelPair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.Enjoy auto-curated content, tailored to your tastesYour TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.Easily access Google Photos and showcase your memoriesConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.Stay updated with an all-in-one personalised dashboardSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.Beyond curation, generate your dream artworks with true Generative AI from Google GeminiBeyond existing content, create art exactly as you imagined with Google Gemini powered by Google Imagen. With a subscription, you can just tell your TV what you want and it generates artwork for you.Always Ready & ScreensaverWhile saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off or not in use for a long time, turning it into a digital canvas.AI Brightness ControlYour TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimised viewing in any lighting.Motion SensorMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.Home Hub, the all-in-one platform for your smart homeSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard. Ultra Slim DesignYour TV’s sleek frame redefines a modern look and makes viewing more immersive.Maximize the fun, use multiple screens with Multi ViewMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.Stream a variety of content. Free. LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertipsCost-free. Contract-free. Cable-free.All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box. World’s first 4K 120Hz HDR cloud gaming — only on LG TVsPlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.Ultimate GameplayExperience peak gaming with G-Sync compatibility, 144Hz VRR, Intertek-certified 0.1ms response time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.Best LG OLED TV for MoviesWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.Dolby Vision & Ambient FILMMAKER MODEExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.Dolby AtmosLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.